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The Independent UK
The Independent UK
Technology
David Phelan

‘Improving lives’: Tim Cook on Apple’s pledge to help Black creatives in the UK

Tim Cook Apple United Kingdom Steve Jobs Misan Harriman Southbank Centre Black Lives Matter
Apple

In his first trip to Britain since 2019, Apple CEO Tim Cook visited the Southbank Centre in London on Sunday as Apple announced a partnership to support Black creatives in Britain. Speaking exclusively to The Independent, he confirmed that this was the first partnership of its kind for the company in the UK, and is part of an initiative Apple calls its Racial Equity and Justice Initiative (REJI).

Instrumental in setting up the partnership were Southbank Centre CEO Elaine Bedell and Apple’s vice president for environment, policy and social initiatives, Lisa Jackson. Both are part of the Apple tour of the Southbank Centre.

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