The rise of digital platforms has transformed the way researchers recruit participants. “Platforms” means not only social media channels such as X, Facebook and Instagram, but also specialized participant-recruitment websites.
During the COVID-19 pandemic, online recruitment and data collection became a vital method for researchers to maintain a safe distance and protect both participants and their own health. The shift also enabled participation in research from virtually anywhere. Online methods have proven both efficient and cost-effective, by eliminating travel expenses, reducing logistical overhead and allowing researchers to reach larger participant pools more swiftly.
