DENVER—Imagine Communications has signed a definitive agreement to acquire the Marketron REV broadcast sales and order management platform. By integrating the powerful sales growth engine into its core ad tech portfolio, Imagine says it “now offers a comprehensive monetization solution that enables North American broadcasters to transform daily sales operations, maximize revenue and prepare for a future of converged orders and expanded audience measurement.”
The product will be re-released as CrossFlight after some key enhancements for broadcast TV and is expected to be available by the 2024 NAB Show, Imagine said.
