Being an Apple customer often leaves me feeling betrayed. Apple are the company for creatives, right? But nothing could drive a stake further into that heart than the new iMac M4.
I've recently had to ditch my old iMac because it was starting to struggle at times. It was an iMac 2020 with Intel Core i7 and I was convinced I needed it – and not just a single specced-out MacBook Pro and a monitor – partly out of common business sense (always have a backup) but mostly by the glorious 27-inch 5K Retina display which Apple proceeded to optimise a lot of their apps for.
