This year's summer Amazon Prime Day event (running from the 23rd to 26th of June) is in full swing, and if you want to shop in the savviest way possible, there's a new price-checking tool you need to know about.
For years, one of my top tips as Ideal Home's Kitchen Appliances Editor, who has been working Prime Days as a deal hunter for over five years now, was to use a price checking tool such as CamelCamelCamel to check that you're not being hoodwinked over a 'deal'. Often brands will artificially inflate the price of a product prior to a sales event to then bring it down to its normal RRP to create the illusion of a great deal.
