It’s mid-afternoon in the Lincolnshire seaside town of Cleethorpes and Cohen is sitting in the back seat of a car putting on an Easter bunny outfit. A group of teenagers nearby stare in amusement. Cohen isn’t fazed. He is hoping we can take some new photographs that he can use to advertise his mascot business for the upcoming holidays.
Cohen, 19, lives with his parents a couple of miles down the road in neighbouring Grimsby and set up Co Co Mascots last year as one of his many attempts to find work. People can hire him in one of the outfits for birthday parties, events and doorstep surprises for children. He’s done a few paid gigs so far, which has been a boost for his confidence, he says, but what he really wants is a permanent job.
