"I'm an entertainer" says KSI, with zero hint of David Brent parody, as he speaks to FourFourTwo in between bites of Nando's chicken, inside the unassuming boardroom at Dagenham & Redbridge.
In the politest way possible, we've just asked him to describe himself, and essentially tell us who he is – it's a valid question, given that certain sections of the Daggers' fanbase might have been forgiven for asking after it was revealed in March that the 32-year-old, who made his fortune on YouTube, had joined their club as a part-owner.
So, what does a vlogger know about non-league football club ownership? How much money is he actually planning to invest? What's his plan? What's a KSI? We're in the bowels of the club's Victoria Road stadium in east London to meet the game's latest celebrity investor and get some answers.
