Daily essentials, like toothpaste, deodorant, and body wash, have traditionally been quite basic. But, all it takes is for one high-tech toothbrush to launch or to spot an aesthetically pleasing hand soap in an Instagram post for us to be swayed to luxify.
Take hair removal, for example. The best razors for women were, for years, quite utilitarian. A ‘T’ shaped tool with a blade that did one job - simply removed hair from wherever you wanted it gone from your body. Gradually, though, razors have gone luxe. Fancy designs, brighter colours, weighty, premium-feeling handles - these are now tools you'd happily display in your shower.
