I’m a beauty editor, and I think these trending face masks are a huge waste of your time

A woman holding a sheet mask in front of her face on a tiled background with oil and cream swatches around it.

I’ve worked as a beauty journalist for 15 years, and in that time I’ve seen a lot of trends come and go.

The longer I’ve been in the job, the easier I’ve found it to spot the passing fads versus the game-changers that really deserve a place in your skincare routine. Skincare fridges? Ugly! Pointless! The 12-step skincare routine? Not for me, thank you. Red light therapy? I’m a superfan. Hot cloth cleansing? I still do it every night.