Ikea Australia launched ‘As-Is Online’ last week, an online shopping platform where customers can reserve second-hand IKEA furniture and homewares returned through the retailer’s Buy Back service, along with discontinued items and ex-showroom displays.
The launch follows similar moves by other Australian retailers to sell their own second-hand stock through new online platforms or partnerships with pre-existing resale companies.
David Jones has a partnership with luxury reseller Blue Spinach, while online retailer The Iconic has a partnership with pre-owned fashion marketplace AirRobe.
When the David Jones deal was announced last year, Blue Spinach co-founder Jane Thompson said most of the stigma around shopping for second-hand items had disappeared over the past 20 years.
“Renew, recycle, reuse and restoration are really just a key part of our thought processes today,” she said.
Key drivers
Consumer demand is driving the trend.
Queensland University of Technology consumer and retail expert Gary Mortimer said the uptick in resale platforms shows retailers are responding to consumer concerns over the volumes of waste being created through the consumption of everything from fashion to furniture.
“The circular economy is becoming a very important point for competition,” Dr Mortimer said.
“As consumers become more concerned about sustainability issues, reusing, recycling [and] upcycling, they’re going to turn to retailers that offer this service.”
A recent Finder report shows more than half of Australians have become more mindful of their environmental impact since the start of the pandemic, with 44 per cent of consumers considering a brand’s green efforts to be ‘very’ or ‘extremely’ important when making a purchasing decision.
The survey coincides with growing awareness of the negative effects of ‘fast fashion’ (clothing produced in high volumes and sold at cheap prices).
Fast fashion retailers like Shein and Boohoo have made it cheap and easy to keep up with the latest fashion trends, but their popularity has come at an environmental cost.
Australians acquire an average of 27 kilograms of new clothing, and discard about 23 kilograms of clothing to landfill, per person every year.
University of South Australia PhD candidate Erin Skinner, who is leading a study into Australians’ knowledge of fast and slow fashion, said the industry also produces about 20 per cent of the world’s wastewater, and produces more CO2 emissions than the shipping and aviation industries combined.
“Such phenomenal waste is clearly unsustainable, so it’s vital that the sector educates consumers about alternative options,” she said.
