Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp contrast to the highly polished and playful showrooms featured in its typical ads, the flood-ruined homes are a striking visual that aims to raise awareness through its candid and powerful imagery.
As a globally recognised brand, it's great to see Ikea taking a step away from its typical lighthearted billboard advertising to illuminate an important cause. The campaign is much more than empty visuals, as the Swedish brand is teaming up with the Mirror Foundation to encourage donations and restore some normality to victims.
