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Ideal Home
Rebecca Knight

IKEA's Oxford Street store is kick-starting a huge change for the Swedish brand in the UK

IKEA store in oxford street, London.

IKEA has finally opened on London's iconic Oxford Street today, and after getting a sneak peek of the new store last night, I can say it is more than another store, but the start of a big change in how people like me shop at the Swedish homeware store.

Living in London without a car has meant that shopping at IKEA was largely off limits. My options of footing a delivery fee or trekking out to Wembley or Croydon on public transport put me off the pilgrimage to snap up a £4 spice rack for a budget IKEA hack.

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