To promote the opening of its new UK store in Brighton, Ikea has launched a playful new campaign that addresses the realities of living by the sea. Featuring some of its iconic items, with the unfortunate (but inevitable) addition of some seagull poop, the ads are a wonderfully silly homage to the coastal city.
Ikea is known for having some of the best adverts, whether it's a traffic-stopping billboard or an ingenious ad. Its new campaign proves that the brand can be adaptable, personable and playful, expertly nailing minimalist advertising with a creative flair.
