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Fortune
Fortune
Prarthana Prakash

Ikea's foray into secondhand furniture is the 'smarter' thing to do, but scaling it up will be a challenge, says CEO Jesper Brodin

jesper brodin (Credit: Oliver Berg—picture alliance/Getty Images)

Ikea, the Swedish home furnishings giant, ventured into secondhand retail last summer to make its flat-packed, versatile furniture more accessible to shoppers. 

Five months in, the experiment has proved successful for Ikea, which plans to roll out Ikea Preowned to more markets in Europe and beyond. 

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