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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Ikea opens Oxford Street shop dedicated to its famous blue carrier bag

IKEA Oxford Street Peter Jelkeby Topshop
People walking past the 'Hus of Frakta' on Oxford street, with a giant bag in the window
The pop-up shop has opened on the site of a planned larger store in the former Topshop building by Oxford Circus. Photograph: Ikea/PA

Glass cases house beautifully displayed arm-candy at the latest new entry on a reviving Oxford Street in central London.

This is not a designer handbag purveyor but a store dedicated to Ikea’s signature bright blue Frakta carrier bag – a pop-up shop paving the way for the home furnishing retailer’s delayed move into a larger store on-site, which is due to open next year.

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