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International Business Times
International Business Times
Business

IKEA Opens New London City Centre Store

Ikea's new London store is in the old Topshop building on Oxford Street (Credit: AFP)

Swedish furniture giant IKEA on Thursday opened a new store in the heart of London's shopping district, with a flurry of balloons, flags -- and giant meatballs.

The Oxford Street outlet has been seven years in the making and is part of the retailer's strategy of bringing the global brand closer to city centres.

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