While brands like to present their Christmas ads as the pinnacle of creativity, most tend to focus on a similar topic: the importance of togetherness. So it's refreshing to see Ikea take a different tact with its own 2023 offering, celebrating instead the moments of solitude we all need during the festive season.
Cleverly titled Take a Holiday from the Holidays, the ad shows various merrymakers (wilful or otherwise) taking a moment of respite, shutting themselves in various bedrooms and bathrooms for a breather. And while CGI creatures and saccharine soundtracks are all well and good, this is one of the more relatable Christmas ads I've seen.
