As I sat on a sofa next to Ola Wihlborg, I umm-ed and ahh-ed over whether to tell him I had previously owned (and only reluctantly sold) the sofa he designed for IKEA's 2017 STOCKHOLM collection. I did, and he was chuffed, even sharing that he currently has the same sofa in his own home. And while that's a sweet story, it's not the reason I found myself sitting next to the IKEA designer in Sweden a few months back.
No, that was for an even better reason: to preview IKEA's new 2025 STOCKHOLM collection, which was officially revealed to the public today at Salone del Mobile, exactly 30 years after the brand's first Milan Design Week exhibition.
