IKEA Announces Its Color of the Year for 2026, and "It's Like Seeing an Old Friend"

Black and white image of furry chair in living room in front of mirrored side table, white sofa, and bookcase with white floorboards.

Along with the preview of a slightly peculiar, but seriously playful new collection that's due to drop in February, IKEA also snuck in one other small announcement: 'IKEA is also excited to announce its 2026 Color of the Year — Rebel Pink! It's powerful, playful, and brings a bold splash of color into the home.'

Seen in the furry pink chair cover of IKEA's GREJSIMOJS collection, it's a soft, cotton-candy, bubblegum shade that feels fun and fresh. I'm not sure how "rebellious" I find it — but perhaps, considering Pantone's Color of the Year this year is white, it really is rebelling. "It doesn’t care about the dominance of pinks we’ve seen recently (millennial pink, Barbie pink, Y2K hot pink…)," Livingetc's color expert Amy Moorea Wong tells me. "And it certainly doesn’t care about the calmer, zen tones that other brands have introduced for 2026."