Artificial intelligence is advancing at a rapid pace, and its growing role in everyday life is on full display at this year's IFA in Berlin, the world's largest consumer electronics and home appliances trade fair.
Under the theme "The Future is Now," the event showcases how emerging technologies are reshaping daily life, from mobility to the increased use of AI in devices and services, with more than 1,900 brands from 49 countries represented at IFA 2026.
