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TechRadar
TechRadar
Lance Ulanoff

If you want to know who will win the AI wars, just watch these two Super Bowl ads from Google and ChatGPT

Google Pixel 9 Gemini Live.

If you're looking for a Super Bowl LIX game recap, you've tapped the wrong link. I want to talk about this year's Super Bowl ads, or more specifically a pair of tech-related ads, especially the one that had me reaching for the Kleenex and put the ongoing AI wars into a fresh perspective.

I'm old enough to remember a time when the Super Bowl ads were just about Pepsi, McDonald's, Wendy's, Doritos, beer, and the newest cars. Super Bowl LIX was another reminder that these days nothing drives ad dollars and, perhaps, consumer interest like technology.

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