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Guitar World
Guitar World
Entertainment
Phil Weller

“If you walk through a Guitar Center, you see an awful lot of $300 guitars. If I’m a serious musician, it doesn’t feel like the right place for me anymore”: Guitar Center’s new CEO explains why the firm’s future must prioritize premium guitars

Guitar Center Gabe Dalporto
Guitar Center storefront.

Guitar Center’s new CEO Gabe Dalporto believes “the world needs” the instrument superstore – but has conceded it needs to “evolve and execute better” in order to survive.

Dalporto was named CEO in October, and recently spoke to Music Inc Magazine about his vision for what he hopes will be a brighter future for the firm – one that must place a greater emphasis on high-end gear.

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