If you're a powersports manufacturer, then making cool vehicles that people find compelling is obviously your first point of focus. But where do you go from there?
Accessories and gear are pretty much a given, as every vehicle owner usually wants to change at least something about their ride, or show their model/brand pride if they really get into it. After all, how is everyone else supposed to know that you love snowmobiles if you don't wear the merch? Sure, it might come up in conversation. But maybe you don't even ever have that conversation if you're not wearing a shirt that sparks recognition that "Hey, this person likes what you like, and might be cool to talk to!"
Just about everyone does that, though, so how do you set yourself apart?
