Paula Scher is one of the world's most celebrated graphic designers. Her career, which spans over 50 years, has seen her create identity and branding systems, environmental graphics, promotional materials and more for a huge list of big-name clients including Adobe, Coca-Cola, Citibank, Tiffany & Co and the Museum of Modern Art.
Scher has received hundreds of industry honours of awards, and has her own episode in the Netflix series Abstract: The Art of Design. She recently launched a new online course with BBC Maestro, which includes case studies on how she created some of her most famous identities, including Microsoft.
