Emma Chamberlain is the ultimate Internet cool girl. Given her fashion-vlogger-turned-Louis Vuitton-ambassador trajectory, her fashion credentials were never in question, but after her 2022 house tour – a Proem Studio-designed, ‘alien hippie’ take on a Beverly Hills home – went viral, it became clear to her 14-million-plus followers that the eye extends to interiors, too.
Now, that cross-disciplinary instinct lands in a fittingly offbeat, 129-skew home decor collection with West Elm, offering a clearer window into her wider aesthetic universe – and, with any luck, a way to replicate some semblance of the home we’ve drooled over for the past four years.
