If you try one thing, make it this exceptional brow-boosting duo - and a trick that gives eyes a 'lift'

Vieve eyebrow definer and gel pictured on a wooden backdrop next to an image of beauty editor fiona mckim .

When you're a beauty journalist, every day is a school day. And so on a chilly March morning, I found myself in a fashionably crumbly London townhouse, notepad (ok, iPhone notes app) in hand, mesmerised by Jamie Genevieve's eyebrow masterclass.

Genevieve, if you're unfamiliar, is a Debenhams counter makeup artist turned YouTube phenomenon turned founder of Vieve. Six years and 20 industry awards later, Vieve has the sort of acclaim, prestige and longevity most creator-owned brands can only dream of. How did she pull that off?