One of beauty journalism's longest-standing debates - surpassing whether Botox is inherently unfeminist or if French pedicures are chic or freaky - is the spelling of zhush. Or should that be zhoosh, or jeuje?
Hershesons, when naming one of the best hair thickening products around, have gone with zhoosh, which, according to Merriam-Webster is an acceptable variation - no matter how strongly my eyes disagree (come on, surely it's zhush.)
