Get all your news in one place.
100's of premium titles.
One app.
Start reading
Woman & Home
Woman & Home
Lifestyle
Fiona McKim

If you try one product, make it these ridiculously glamorous (yet very hardworking) skin-smoothing Chanel eye patches

An image of chanel le lift flash eye patches on a pink backdrop with their pink sachet behind, next to an image of beauty editor Fiona McKim in a green blazer, smiling.

Why is it that we love the beauty products we do? You'd think efficacy is everything - we want stuff that works - but there are psychological pieces of the puzzle, too.

We buy, not just the product, but the promise. The idea of ourselves as someone who 'belongs' to a certain club, who lives a big, glamorous lipstick-wearing life, or who self-actualises via our specialised skincare routine.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.