If I'm being honest, despite being a beauty editor, I'm absolutely rubbish at finding the best foundation match for my skin. I don't know if I want something dewy, like a tinted moisturiser or serum foundation, or if I want a matte foundation or full-coverage base. And even if I do know what sort of finish I want, trying to pin point my specific shade is a whole other problem.
In fact, trying to find your foundation shade is really quite difficult—even if you do everything right. That's why, when I heard about the foundation brand DCYPHER, I was more than a little intrigued. By harnessing industry-first AI technology along with colour science, DCYPHER manages to create an exact-match foundation, simply by scanning your face on your phone or laptop camera and asking you a few very basic questions. Once done, it assigns you a Skin Tone ID to create a curated formula that best suits you.
