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T3
T3
Technology
Sam Cross

If you're upset about the new Jaguar design, you're already missing the point

Jaguar 00 Concept.

Unless you've been living under a rock for the last few weeks, you'll likely know all about the Jaguar rebrand which has been making headlines. In short, the iconic British car manufacturer has gone for broke, with a significant reworking of the badge and brand styling.

To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been quick to call out the change. There's an awful lot to unpack in many of the comment sections, but the main argument appears to be a devaluation of the iconic brand.

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