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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

‘If you kick someone, they go boing!’: Why is everyone suddenly wearing Big Ugly Boots?

Paris Hilton in the MSCHF x Crocs campaign.
Paris Hilton in the MSCHF x Crocs campaign. Photograph: PR IMAGE

Over the past few months, you might have seen some bulbous red boots by Brooklyn-based MSCHF boinging across your screen. Cartoonishly puffed up, like an upside down mushroom made into footwear, they look as if they could have jumped out of the screen of a Game Boy and into the real world. They have been huge in the fashion – and this week, thanks to Paris Hilton, Victoria Beckham and Crocs, a big yellow perforated version has now lit up the internet.

Your first reaction might be to wonder who would wear such a monstrosity (Janelle Monáe and Lil Nas X, for starters). But they also reach beyond the rarefied world of celebrity. Despite costing a pretty penny at $350, the Big Red Boots were selling for four times their retail price when they launched in February, according to the resale site StockX. And you can expect the MSCHF x Crocs boot, revealed by Tommy Cash at Rick Owens’s spring/summer men’s show at Paris fashion week in June, to prove covetable when they come out later this summer – despite their $450 price tag.

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