Since the dawn of the twenty-first century—specifically, the airing of the season three Sex and the City episode "What Goes Around Comes Around"—Fendi's sparkly bags have largely been the domain of style extroverts. People who, like Carrie Bradshaw and her offscreen acolytes, always announce their present with their outfit. People whose wardrobes are filled with light-refracting embellishments and look-at-me colors. People who, 25 years after the accessory became a pop culture icon, proudly toted their sequined Fendi Baguettes to the Italian fashion house's Spring 2026 front row (alongside equally extravagant rhinestone-dusted coats and feathered dresses).
On the Milan Fashion Week runway they came to watch, Fendi's It bag modus operandi hadn't completely changed course—the new collection overflows with impossible-to-miss Baguettes, encrusted with 3-D sequin flowers or woven from a lustrous, cable-knit silk. However, this time around, creative director Silvia Venturini Fendi also had something in mind for women who sparkle on the inside. I'll call them style introverts.
