A new report in the Wall Street Journal says that retail giant Walmart is in talks to buy Vizio's TV business. Such a move would give Walmart a big boost in the affordable TV market, where it currently offers its own Onn brand; and as the WSJ reports it would also give Walmart access to lots of customer data and ad revenues from Vizio's smart TV platform.
The cheap TV market is becoming quite the battleground, and both Amazon and Roku have started making their own TVs as well as streaming boxes and dongles. And they're pretty good: for example, late last year, we reported that Amazon and Roku faced a serious cheap TV challenger in the form of Vizio.
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