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Golf Monthly
Golf Monthly
Sport
Nick Bonfield

‘If The Values Of Your Sport Do Not Match The Core Values Of A New Generation, It Will Very Quickly Wither And Die’ – Why Golf’s Gen Z Culture Clash Could Have Serious Ramifications For The Game’s Future

Golf referee in a buggy reading the rules of golf.

Historically, participation in golf has been up-and-down, and while things seem rosy at the moment – a product of the sport’s boost in popularity in the wake of the Covid-19 pandemic – it’s not something that can ever be taken for granted.

That’s why a recent report about how golf’s rules are perceived by the younger generation is potentially problematic. Indeed, experts have expressed their concerns over Gen Z’s adherence to the game’s regulations and warned the sport could struggle to grow if the needs of the next generation of players are not met.

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