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Cycling Weekly
Cycling Weekly
Sport
Michael Hutchinson

If the bike design department were making the same progress as the marketing guys, they’d be able to fly by now

A carefully choreographed bike launch is a thing of beauty.

By the time you read this, the mystery will have been resolved. Up until Thursday this week, we were asking: Is Trek’s new road bike an aero bike? A climbing bike? Is it a Madone? An Émonda? Is it an aero climbing bike, or a climbing aero bike? Is it a Mamonda? An Émonone? Or are they just going to admit it’s not for climbing, it’s not for rouleuring, it’s actually for selling and call it the Trek Marketing Department’s Finest Hour?

If you don’t know what I’m talking about, your ignorance is a rich blessing. If you do know, but have the strength of character not to care, you’re a better person than me.

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