If NSW’s coercive control ads work, more funding will be needed as victims come forward, advocates say

A screengrab from NSW’s new coercive control awareness campaign. Photograph: NSW Government

Domestic violence New South Wales says the sector needs more funding to deal with an expected increase in demand after the launch of the state government’s new campaign against coercive control.

The government on Wednesday launched the campaign on a suite of platforms using the tagline: “It’s not love, it’s coercive control. Know the signs of abuse.” The aim is to educate people on the patterns of abusive behaviour.