Ever wondered what home improvements Kurt Cobain and Chris Cornell might undertake if the two deceased rock legends were to wind up sharing an apartment in the afterlife? Or, more specifically, have you ever mused upon which colours of paint the former frontmen of Nirvana and Soundgarden might choose were they to decorate an imaginary shared home in heaven? We're going to go out on a limb here and predict that your answer to both questions here is a hard 'No', because to do so would be pretty fucking weird, right? And yet this is the angle that a British paints company has chosen to promote their imminent launch of a new product range.
According to the press release we received today, YesColours’ new Dirty Collection, set for launch on February 1, is "a rebellious set of earthy paint colours that extend a gentle wink to the mighty colour wheel in all its glory." Good stuff. But wait, there's more...
"These hues are our grunge heroes with a sexy AF personality," the press release continues, much to our delight, because up to now sourcing paint with a "sexy AF personality" was proving to be a real ball-ache if we're perfectly honest.
Do tell us more, ad agency friends!
"We firmly believe that if Kurt Cobain and Chris Cornell were to decorate their shared home in heaven, they would use nothing else but our Dirty Collection."
Really? Really? That's a belief you hold strongly, is it? A hill you'd be prepared to die on? I mean, you do you huns, but it does seem like a bit of a stretch, respectfully.
