Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Eva Wiseman

If influencers don’t believe in fairytale endings, who will?

What a way to make a living: Molly-Mae Hague at a Pretty Little Thing launch party in August 2021.
What a way to make a living: Molly-Mae Hague at a Pretty Little Thing launch party in August 2021. Photograph: David M Benett/Getty Images

The “new Margaret Thatcher” has white blonde hair and the plump bronzed skin of a wealthy apricot. She favours clothes where the fabric has been cut out in unexpected places suddenly declared erotic, small brown zones like an airfield seen from above. During a December appearance on the Diary of a CEO podcast, Molly-Mae Hague, the 22-year-old Love Island star turned influencer, said: “We all have the same 24 hours in a day.” She was discussing the concept of “hard work”, the idea that we are all individually responsible for our own success. “We all have different backgrounds and we’re raised in different ways and have different financial situations, but if you want something enough you can achieve it – it just depends to what lengths you want to go to get to where you want to be in the future.”

Days later, after much criticism, she issued an apology, and can now be seen solemnly thinking about her actions in the sidebar of the Mail Online in very white trainers and a nice Chanel scarf. Since the story broke and a thousand fingers pointed at her, ex-fans either explaining the “class ceiling”, editing the surname on her Wikipedia page to Thatcher or calling her the “Fiat 500 Führer”. I have found myself distracted, looking out for her online, clicking on stories much in the way one might worry a potential hangnail.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.