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TechRadar
Lance Ulanoff

If Apple is thinking again about building a TV it should just build a giant iPad

Apple Television.

What is a TV? Does it have to be a giant panel that commands your attention in the living room, something attached to a wall, or nestled between wall-filling bookshelves? Not necessarily and if Apple is truly reconsidering making its own TV set, it may want to take a long hard look at its surging iPad Pro 13-inch.

Apple's interest in TV sets and television in general, goes back at least 15 years, and was solidified in some ways when Apple CEO Tim Cook told interviewers that Apple considered TVs "an area of incredible interest." He also noted that there was a grand vision for TV at the Cupertino tech company. In hindsight, Cook may have been describing Apple's work on its Apple TV 4K streaming box, which was followed by the TV app (which replaced Video and the iTunes video library and store) and even Apple TV Plus, which introduced the world to Apple's vision for streaming content. All in all, that does add up to something of a grand vision.

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