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TechRadar
TechRadar
Hamish Hector

If Amazon wants to kill Alexa+ stone dead, its CEO’s latest advertisement idea is probably the way to do it

Amazon Alexa Andy Jassy
Panos Panay and Alexa Plus.
  • Amazon's CEO teased advertisements might be coming to Alexa+
  • Other Alexa+ subscription tiers might be on the way, too
  • No release date yet, but it sounds like a matter of when, not if

Amazon’s Alexa+ may have only been around for a short time, and while that would usually mean it’s in the rapid user-growth stage, it sounds like Amazon CEO Andy Jassy is already planning its demise: stuffing its conversations with ads.

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