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Creative Bloq

Technology

Paul Hatton

If 2026 is the year the AI bubble bursts, are artists ready for what comes next?

An image of Santa Claus from an AI-generated Coca-Cola Christmas advert.

Recent stock market turbulence and the drop in the price of AI-related tech shares in particular have led many to wonder if the euphoria about the potential value of AI was misguided.

Sound familiar? It seems that every other post that pops up on my LinkedIn feed is about the AI bubble bursting, but the above was actually written in 2024, when we wrote: Forget the bubble, AI is here to stay in the creative sectors.

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