IDEO, the design consultancy credited with popularizing the concept of “design thinking,” has named Mike Peng, a former partner, as its next chief executive officer. Peng will return to IDEO to assume his new role in June, following a five-year stint as chief creative officer at Moon Creative Lab, a venture studio affiliated with Japanese trading and investment company Mitsui & Co.
Peng succeeds Derek Robson, a veteran marketing executive who has served as IDEO’s CEO since 2023. Robson will move to a group-level role at Kyu Collective, a network of creative services firms that includes IDEO and is owned by Hakuhodo DY Holdings, Japan’s second-largest advertising group.
