Iceland’s over 60s discount is proving popular with over 4million transactions made since the discount was introduced in May. With over 630,000 shoppers using the discount in the first four weeks alone.
Every Tuesday, all those who are aged 60 and over can bag 10% off their shop, with no minimum spend, across Iceland and The Food Warehouse stores. Iceland Foods is the first and only supermarket in the UK to be offering this type of discount as it continues to help its shoppers tackle the rising costs of living.
On the first day of the discount, over a third of shoppers who came through Iceland or The Food Warehouse doors used the discount with over 150,000 eligible customers benefitting.
