Iceland have launched its support for a brand new Scottish Government scheme aimed at helping eligible families have access to the nutritional food they need.
The frozen foods supermarket chain has partnered with global food producer Del Monte to support the Best Foods Scheme, a grant designed to help towards the costs of being pregnant or looking after a child.
It is the first time that a supermarket has joined with a brand to show support for the scheme and comes just as families have been hit with soaring costs on their groceries. The move has since been welcomed by the Scottish Government and is the latest initiative to be launched by Iceland in response to helping shoppers during the cost of living crisis.
