Iceland is to introduce a new scheme where shoppers over 60 get 10% off at the tills. The supermarket chain will launch the discount from next week (May 24) but it'll only be active on a Tuesday.
So on that day each week anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing proof of their age. There will be no minimum spend and the discount will apply across all products and ranges.
Richard Walker, the firm's Managing Director, revealed why it's the first supermarket to go down that route. He explained the decision was made after Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living, reports The Mirror.
