Iceland is slashing the price of a popular Tower air fryer this weekend, in a bid to help shoppers save money on their energy bills in what an Iceland boss has described as ‘extremely worrying times’. The frozen food retailer will be giving away 20,000 4 litre air fryers for just £35 - the best price on the market by £20.
Air fryers have become something of a cost-effective cooking revolution, more so in recent months as families have discovered they’re much cheaper to run than a conventional oven.
In fact, Utilita Energy have worked out that the discounted air fryer will ‘ pay for itself in 67 days’ by avoiding the oven, based on the cost of energy under the new Energy Price Guarantee
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The family-friendly sized air fryers will be available in Iceland and The Food Warehouse stores, as well as online at Iceland.co.uk from Saturday, October 8. Originally £44.99, the deal will save shoppers around a tenner on the kitchen must-have.
The supermarket’s Shop Smart, Cook Savvy campaign, which launched last month, found that households reliant on oven cooking could save up to £426 per year by switching to more energy efficient cooking methods, according to research by energy supplier Utilita.
Utilita’s Sustainability Lead, Archie Lasseter explained: “As experts in energy efficiency, at Utilita we know that advice is only helpful for consumers if the return on their time or financial investment is explained. For that reason, we have calculated that the £35 air fryer will pay for itself within 67 days of avoiding the oven.”
By switching to an air fryer it would cost just 16p to cook one of Iceland’s most popular products - the Crispy Chicken Breast Fillet Strips (£3.50, 500g), compared to £1.05 in a traditional electric oven. The time would also be halved from 25 mins to around 12 minutes.
A Sunday roast can see energy-costs reduced by 80 per cent by roasting Iceland’s Butter Basted Chicken Breast Joint (£4.50, 525g) in the air fryer. Cooking for 1 hour 30 mins in an electric oven will see your Sunday dinner cost an additional £3.78 in energy but popping in an air fryer for 50 minutes will see a cost of just 65p.
Other figures see Iceland’s four breaded cod fillets take three minutes less, and save 76p on cooking time, while Iceland’s luxury caramelised onion and pork sausages will save you 88p in energy, taking six to 18 minutes less cooking time.
Iceland’s Managing Director, Richard Walker, said: “Our customers are now entering into extremely worrying times. We’ve seen energy bills skyrocket and we need to do what we can to help people keep hot meals on their tables. By providing the cheapest family-sized air fryer on the market and introducing a number of deals on air fryer friendly products, we hope this helps towards reducing their energy bills this winter.”
The 4L Tower Air Fryer will be available across selected Iceland and The Food Warehouse stores, as well as online at www.Iceland.co.uk, for a discounted price of £35 from Saturday, October 8.
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