Iceland shoppers who put their muscles to the test and lift the lid on its 'heaviest ever freezer' can win its entire contents. The first person to successfully open the freezer will win a year’s supply of Myprotein meals.
Contents of the freezer include Myprotein Beef Lasagne, Myprotein Breakfast Wrap and Myprotein Salt & Pepper Chicken. The first 30 to have a go will also go home with a goodie bag from the fitness nutrition firm.
An Iceland spokesperson said, "We wanted to something really unique to celebrate our Myprotein partnership and what better way than testing the nation’s muscles? Lifting the freezer lid is no easy feat and all of us in store have so far tried and failed so we’re excited to see someone take home the prize."
