Furious Iceland shoppers have slammed the supermarket after feeling 'conned' by a its promise to sell 400 of its most popular items for just 1p until next week.
The retailer has included various fresh and frozen products in the 1p offer, including items such as burger buns, ice cream cones and fizzy drinks.
However, after launching the 1p sale this morning, customers were quick to call out the supermarket over a detail in the small print.
