As food prices continue to surge even further, many of us are beginning to feel the pinch of the cost of living crisis. With annual grocery bills set to rise by £380, shoppers are taking a closer look at supermarket prices.
And one product has caught shoppers attention for its recent steep rise in price - a 500g pack of Lurpak Butter. The household staple has recently increased from £3.65 to a whopping £5 in a matter of months, reports Lancashire Live.
The eye-watering price left one shopper shocked after they spotted it in their local Iceland store. The snap gained the attention from multiple shoppers who said that the price "summed up the cost of living crisis".
The latest price hike comes as Asda shoppers have been reportedly setting themselves a strict £30 limit for their groceries, due to money fears. Shoppers have been increasingly changing their habits at the supermarket as food inflation rates have reached a 13-year high, according to the latest figures.
Emma Ibrahim posted a picture of the 500g tub of Lurpak on Twitter after spotting the increased price in the supermarket, saying: "£5 for a tub of Lurpak butter in Iceland and it’s the same everywhere. It was £3.65 a few months ago.
"I had already bought a supermarket own brand last week but this caught my eye today. FIVE POUNDS FOR BUTTER! #CostOfLiving"
And after taking to Twitter to share the information others were quick to agree with one branding it as 'insane', reports BristolLive.
Labour Matters replied: “500g of butter is €3.20 in Portugal. (About £2.75)”
Endsars said: “This is insane.” Nubia added: “Part of me feels like they’re taking the absolute **** though because they can.”
Amatey Doku said: “we’re in big trouble.” @OreOgunb quipped: "I started making my own butter as a hobby but…"
Head of retail and consumer insight at Kantar, Fraser McKevitt,, said: "Sales of own-label lines have been boosted by Aldi and Lidl’s strong performances, both of whom have extensive own-label repertoires. We can also see consumers turning to value ranges, such as Asda Smart Price, Co-op Honest Value and Sainsbury’s Imperfectly Tasty, to save money."
Don't miss the latest news from around Scotland and beyond. Sign up to our daily newsletter here.
READ NEXT:
