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Liverpool Echo
Liverpool Echo
Entertainment
Emily Sleight

Iceland shoppers divided by rumoured return of classic '90s favourite' pizza

Iceland shoppers have been left divided by the rumoured return of a unique pizza flavour being described as 'a classic'.

The Heinz Baked Beans Pizza with cheese is said to be returning to Iceland next month, according to popular Facebook group 'Extreme Couponing and Bargains UK'. The group, which has more than 1.3m followers, likes to keep shoppers up to date on new releases and money saving deals.

The group shared an image of the pizza captioned: "Who remembers this classic pizza? [heart eye emoji] [pizza emoji]. It's rumoured to be returning next month at Iceland [eye emoji]." Many shoppers were quick to share their thoughts on the return of the pizza, with some not entirely sold on the flavour.

READ MORE: Iceland launches huge new value essentials range with prices starting from 69p


The '90s favourite' pizza was discontinued back in 2003 and Deliveroo briefly brought it back in 2019 to cities including Manchester and Leeds. Prior to this, there was even a petition launched back in 2017 for the pizza to return to supermarket shelves.

Now the popular pizza is said to be returning, and the reactions from shoppers have been mixed. Sharing the post, the Facebook group soon racked up plenty of likes and comments.

One shopper said: "Omg..my fave! [loveheart eye emoji] really hope it comes back." A second shopper said: "I used to have this as a kid!!! It was so yummy!"

A third shopper tagged their friend and said: "I remember this pizza! [laugh emoji]." Not all Iceland fans were convinced with the return though.

A fourth shopper commented: "Omg! I literally can't cope [sick emoji]." A fifth shopper said: "Ewww it's back!"

Although the return has not been confirmed, you can keep your eye out at your local Iceland store. Browse other Iceland pizza here.

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